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SEO is the acronym for search engine optimisation. Search engine optimisation is the process of optimising your website and its content so that it can easily be indexed by search engines. Using this indexed information about your website, search engines can provide searchers with the most relevant results based on their search terms. These listings are known as organic search results and show below paid listings. If you search on Google for the products and services you offer but all you see are your competitors, it’s probably a good idea to consider investing in SEO. SEO done right can cement your business at the top of Google or Bing search results and generate website traffic and enquiries in a way few other 21st century techniques can match. Well executed SEO campaigns transform businesses and make a massive contribution to a business’s growth plans. If you’re trying to grow your business you simply can’t ignore SEO.